Counting the waves…
Counting the waves…
Long Branch doesn't apologize for being a beach town with scars and stories. This is where Seven Presidents Oceanfront Park earned its name—Grant, Hayes, Garfield, Arthur, Harrison, McKinley, and Wilson all escaped Washington's humidity for these breezes. The grand hotels are gone, replaced by condominium towers and the sprawling Ocean Place Resort, but the sand remains democratic: lifeguard stands at regular intervals, volleyball nets strung tight, and enough room that a summer Saturday never feels claustrophobic. You'll find the boardwalk polished now, rebuilt after Hurricane Sandy with wider planks and ADA-accessible ramps, connecting Pier Village's shops to the public beaches southward. Morning joggers pass anglers casting from the rock jetties. By noon, the scent of pizza from Brighton Bar drifts toward beachgoers who've staked their territory with coolers and pop-up tents. The water stays brisk even in August—mid-60s to low 70s—waking you up faster than espresso. This urban shoreline thrives on its lack of pretense. You park in metered lots, not hidden trails. You hear classic rock from car radios, seagulls squabbling over discarded fries, the rhythmic crash of waves that have shaped this coastline for centuries. It's the Shore without the gloss, still beautiful, still pulling you back.
Places, rentals, tours and events within walking and driving distance of Long Branch Beach.
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Long Branch Beach is generally safe for swimming during the summer season when lifeguards are on duty, typically from late June through early September. The beach is monitored for water quality by the New Jersey Department of Environmental Protection. Swim only in designated areas when lifeguards are present. Water conditions can vary with weather and tides, so check local advisories before entering. The beach has been significantly improved since Hurricane Sandy, with enhanced dune systems and modern facilities that contribute to overall safety.
The peak season runs from Memorial Day through Labor Day when lifeguards are present, water is warmest (70-75°F), and all facilities are fully operational. July and August offer the best beach weather but larger crowds. For fewer crowds with pleasant conditions, visit in June or September when temperatures remain comfortable in the 70s-80s. Off-season visits from October through May provide peaceful walks and cooler temperatures, though swimming isn't recommended. Weekdays are always less crowded than weekends during summer.
Long Branch Beach offers several metered parking lots along Ocean Avenue and side streets near the beach. Parking rates vary seasonally, with summer rates typically higher (around $2-3 per hour or daily maximums of $15-25). Free street parking is limited and often restricted to residents with permits during peak season. The Seven Presidents Oceanfront Park area has dedicated parking lots. Arrive early on summer weekends as lots fill quickly. Some hotels and the Pier Village area offer parking for guests and patrons.
Pier Village, a waterfront dining and shopping district, sits directly adjacent to the beach with restaurants ranging from casual cafes to upscale seafood establishments. Ocean Avenue features additional eateries, ice cream shops, and convenience stores. The beach has restrooms, showers, and changing facilities at Seven Presidents Oceanfront Park. Beach badge checkers rent umbrellas and chairs during summer. Nearby lodging includes the Bungalow Hotel at Pier Village and several chain hotels within walking distance. McLoone's Pier House offers oceanfront dining with live music.
Long Branch was America's first seaside resort, attracting presidents, celebrities, and wealthy families in the late 1800s. Seven U.S. presidents vacationed here, including Grant, Garfield, and Arthur, giving the Seven Presidents Oceanfront Park its name. The town was known as the 'Summer Capital' during the Gilded Age, featuring grand hotels and entertainment venues. Though gambling scandals and storms diminished its glory, recent revitalization efforts, particularly Pier Village's development in 2005, have restored Long Branch's status as a premier Jersey Shore destination.
